Lykka x Principal Collaboration

Our collaboration with Lykka has become a defining part of the Principal story.

Now in its second year, what began as a shared appreciation for motorsport and creativity has evolved into an ongoing partnership built on mutual support, friendship and a love of doing things differently.

As two female-founded businesses, we're passionate about championing independent creatives and creating opportunities to bring their work to new audiences. Lykka's distinctive motorsport-inspired artwork continues to capture the imagination of our community, transforming everyday pieces into wearable collectibles.

Each release celebrates the culture that exists around racing - the people, the stories and the moments that make the sport so special. Through bold illustrations and thoughtful design, we're bringing Lykka's artwork beyond the canvas and into a collection designed to be worn on and off track.

Lykka is a Northern Rivers-based artist known for her vibrant, motorsport-inspired artwork. Drawing influence from the energy, emotion and spectacle of racing, her work offers a fresh perspective on a traditionally male-dominated space.

Together, we've created a collection that celebrates creativity, community and the next generation of motorsport fans.

Wear the art. Support independent creatives. Feel the speed.