Principal Size Guide
We want you to find the fit that feels right for you.
Our T-shirts, hoodies and button-up shirts are designed to be unisex, with a relaxed, oversized fit. If you prefer a more fitted look, we recommend sizing down. For an oversized fit, stick with your usual size.
Our tanks and shorts are based on women’s sizing and cuts, so we recommend using the body measurement guide below to find your best fit.
BODY MEASUREMENTS
Use your body measurements as a general guide to finding your Principal. size.
PRODUCT MEASUREMENTS
Our product measurements are taken directly from the garment and are particularly helpful when choosing between sizes.
For the best comparison, grab a similar piece you already own and love the fit of, lay it flat and compare its measurements with ours.
INTERNATIONAL SIZE CONVERSION
Shopping from outside Australia? Use our international size conversion guide to find your equivalent Principal. size.

Still unsure? Get in touch with us and we’ll help you find your best fit.