{"title":"Lykka x Principal Collaboration","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur collaboration with Lykka has become a defining part of the Principal story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNow in its second year, what began as a shared appreciation for motorsport and creativity has evolved into an ongoing partnership built on mutual support, friendship and a love of doing things differently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs two female-founded businesses, we're passionate about championing independent creatives and creating opportunities to bring their work to new audiences. Lykka's distinctive motorsport-inspired artwork continues to capture the imagination of our community, transforming everyday pieces into wearable collectibles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach release celebrates the culture that exists around racing - the people, the stories and the moments that make the sport so special. Through bold illustrations and thoughtful design, we're bringing Lykka's artwork beyond the canvas and into a collection designed to be worn on and off track.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLykka is a Northern Rivers-based artist known for her vibrant, motorsport-inspired artwork. Drawing influence from the energy, emotion and spectacle of racing, her work offers a fresh perspective on a traditionally male-dominated space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTogether, we've created a collection that celebrates creativity, community and the next generation of motorsport fans.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear the art. Support independent creatives. Feel the speed.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"pinkcarsticker","title":"Lykka x PTL Pink Car - Sticker","description":"\u003cp\u003eThe signature pink racing car, illustrated by Lykka for Principal The Label. 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